Content Development Team

"Creativity doesn't wait for that perfect moment. It fashions its own perfect moments out of ordinary ones"

Why Content ?

 

Content teams should be comfortable finding creative ways of building an online presence, as well as using analytics in the formulation of a content strategy. Here, content is defined as multimedia articles, blog posts, images or videos that aid in fostering engagement online.

What will you learn here at content?

Processing

Writing, editing and proofreading content.

Discussions

Brainstorm with team members to develop new ideas.

Analysis

Track web analytics to ascertain content engagement levels.

Management

Managing a content team consisting of writers, graphic designers, videographers, etc.

Outreach

Build a following on social media.

Social Reach

Manage content across all platforms, including email and social media.

Linkage

Formulating a cross-platform content strategy.

Groom

Provide editorial, creative and technical support to team members.

Thinking

Brainstorm with the editorial team for new ideas and strategies for effective content

Innovation

Research markets and industries to create content that is innovative and original

Exposure

Develop copy on a wide variety of topics for multiple platforms (such as the website, blogs, articles, and social media)

Attraction

Create eye-catching and innovative headlines

Connect

Collaborate with campaign managers, creative team, and designers